Cyborg Ethnography is a unique concept for studying life in organisations, and follows a tradition based on theoretical work in critical organisation studies, anthropology and post-humanism; bringing theories on technology, culture and people to life for organisations aiming to hold up a mirror to themselves and solve problems. The Cyborg Ethnography pioneered at SharpCyborg was created by the academic and group consultant Felicity Heathcote-Márcz.
Felicity spearheads the Cyborg Ethnography programmes offered by SharpCyborg. She specialises in work with large blue chip companies in the financial and technology sectors, and has carried out long term immersive studies of organisations.
Below Felicity appears in the guise of the ‘cyborg ethnographer’. Though she is not such a blue cyborg outside the confines of artistic representation.